Rodalink group started in 1997 as a bicycle manufacturing company located in Surabaya, Indonesia under the name Insera Sena, which has since grown to be one of the biggest bike assemblers in Asia.

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In 1997, the Company decided to extend its operation into distribution and bicycle shop retail, by setting up the 100% company-owned Rodalink chain stores in Indonesia ( 37 outlets), Singapore ( 5 Outlets)  and Malaysia ( 5 Outlets ).

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In Malaysia, the first Rodalink outlet opened for business in the year 2003 in Bangsar. Now we have 4 other stores in Hartamas, Putrajaya, Elmina (Shah Alam) and Bayan Lepas (Penang Island).

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Other than physical outlet, Rodalink Malaysia also venture into online business and launched Rodalink Online Store that went live on year 2014, further expanding its business selling bicycle, bicycle parts & accessories in the World Wide Web.