Support Cyclists is not just a slogan, but a real commitment at Selle Royal.

 

Comfort is our purpose and our promise.

It is the key to unleashing the beauty of every journey and embracing a carefree relationship with the world.

Selle Royal is there for your every adventure, providing you with products that enable new experiences and help you to comfortably achieve your cycling ambitions.

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For every need,  Selle Royal has the  right answer. 

Each saddle has been designed to meet the needs of a unique rider. Selle Royal doesn’t simply offer options, but perfectly matches the rider with a trusty, durable partner for a lifetime of new experiences.

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Inspiring past, ambitious future

We were born in 1956 when Riccardo Bigolin founded a small bicycle saddles workshop in Italy.

Since then, we continued to evolve, listening to Cyclists and the bicycle world to deeply understand needs, anticipating trends and become a social facilitator promoting a bicycling lifestyle.