Rodalink group started in 1997 as a bicycle manufacturing company located in Surabaya, Indonesia under the name Insera Sena, which has since grown to be one of the biggest bike assembler in Asia.
In 1997, the Company decided to extend its operation into distribution and retail, by setting up the 100% company owned Rodalink chain stores in Indonesia ( 37 outlets) , Singapore ( 5 Outlets) and Malaysia ( 6 Outlets ).
In Malaysia, the first Rodalink outlet opened for business in year 2003 in Bangsar followed by Hartamas in 2008. Within 13 years, Rodalink Malaysia manage to extended its business Malaysia wide, including Kuching and Sibu from East Malaysia.
Other than physical outlet, Rodalink Malaysia also venture into online business and launched Rodalink Online Store that went live on year 2014, further expanding its business in the World Wide Web.