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Rodalink group started in 1997 as a bicycle manufacturing company located in Surabaya, Indonesia under the name Insera Sena, which has since grown to be one of the biggest bike assemblers in Asia.

In 1997, the Company decided to extend its operation into distribution and bicycle shop retail, by setting up the 100% company-owned Rodalink chain stores in Indonesia ( 37 outlets), Singapore ( 5 Outlets)  and Malaysia ( 6 Outlets ).

In Malaysia, the first Rodalink outlet opened for business in the year 2003 in Bangsar. Now we have 4 other stores in Hartamas, Putrajaya, Elmina (Shah Alam) and Bayan Lepas (Penang Island).

Other than physical outlet, Rodalink Malaysia also venture into online business and launched Rodalink Online Store that went live on year 2014, further expanding its business selling bicycle, bicycle parts & accessories in the World Wide Web. 

Visit our online store:

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