The retailing "Rodalink" concept has been well accepted by consumers. Its strong corporate identity of standardization in forms of unique product display, LeRun signage and corporate colour, have met the objective of reinforcing LeRun brand positioning in the eyes of public. The modern concept of Rodalink is running well. It provides a friendly environment for consumers to take a closer view on the comprehensive range of LeRun bicycles as wellas other branded bicycles. A full range of bicycle accessories are also nicely displayed as merchandised items. With our friendlier product arrangement and our trained personnel, bike lovers will enjoy visiting here, enquire for more product information if not taking a loved bike back home for enjoyable journey cycling with friends and families. Obviously, Rodalink has role by example. It acts as a catayst to prompt other retailers to radually converting a conventional setting to the current modern concept store.